When I graduated from college, the first thing I wanted to do was reward
myself with a trip to Europe. I wanted the full experience; the hostels, the
backpacking, the food. I wanted to be surprised, and have an adventure. It
was one of the most expensive mistakes of my life. The hostel was
disgusting, and I felt unsafe at every second. As it turns out, I’m not much
of a hiker. And I seemed to always get bad advice about where to eat. I was
listening to the wrong people, and making the wrong decisions. What I didn’t
use better was the internet. I didn’t look up reviews of places, and find
out where exactly I should go. I didn’t learn enough about customs and
conventions, and I was totally lost the whole time. I never want that to
happen to you, and while you could go off and look up all this information
yourself, why bother? Hi, my name is Malone Lamb, and I would like to be
your next trip planner. At Auriga Itineraries, we know that when you’re on
vacation, all you want is to relax and have fun. You shouldn’t worry about
being overcharged, underserviced, or mistreated. So, what is it we do here?
Well, we help you get to where you’re going, and have the best experience
possible...for your budget. You pick the place, we handle everything else.
Want to go to Asia? We can do that. We’ll find the best flight with the best
airline. Africa more your speed? We book flights there too. Europe? South
America? Even Antarctica. For us, nothing is off the map. We know where all
the happening spots are. We know where you can enjoy the most delectable
local pleasures. (Or the usual tastes of home, if you just want a break.) So
come on down to Auriga Itineraries, where we...roll you to your destiny.
How was that? No, I don’t think it’s racist to have African people doing
their traditional dances behind me. Well, it’s a watermark, because I can’t
afford to buy the stock footage. Do you have any idea how much that costs?
If it were illegal, then they wouldn’t use a watermark at all, the video
just wouldn’t be available until you click purchase. Obviously the idea was
to shoot on location, but I’m just starting out, so I can only afford this
green blanket. What do you mean, you don’t know what the business does? I
told you the other day. I can’t fit all that in the commercial, it’s only
thirty seconds long. I think I said everything that needs to be in there. We
plan people’s vacations; booking flights and hotels, finding attractions and
activities the client would like. We tailor every trip to their particular
proclivities. I don’t know how we’ll find out, I suppose we’ll ask them
questions. Yeah, I guess I could come up with a questionnaire, but I don’t
know how to do that, do you? They should make a company that does what I do,
except they help you write questionnaires and stuff. Look, I don’t pay you
to poke holes in my advertisements. I pay you to get me on TV so I can start
drumming up some business. Yeah, the check’s gonna bounce, because I don’t
have any customers yet! That’s why I told you to wait a month! Of course
other companies do what I do, I never claimed to have invented the industry.
What sets me apart is that I handle every case personally. Yes, you’re
right, I shouldn’t say that they’ll come down to us since we operate only
online. See? This is good, these are good notes. I could do without the
criticisms and judgments, though. I’m trying to do something with my life,
and help people who might need it. If I could just get one client, I know
that word will spread, and they’ll start showing up by the bucketful. Now
help me tweak this commercial.
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