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Thursday, September 22, 2016

Microstory 414: Floor 29 (Part 1)

My mother cannot figure out what my job in marketing is to save her life. To be fair, she was born, and spent most of her life, in India, so there is a bit of a language barrier. Mostly I think it’s just that she doesn’t want to accept that her daughter pursues market research. Of course people like me exist in India, but it’s not the kind of profession she wanted me to get into. Sure, she wanted me to go to business school, but she thought I would go back to our home country and help some large corporation. She watches a lot of American television, and she just sees people in business suits making things happen. I guess she doesn’t really know what she wants. For those of you who don’t know, marketing is not sales. We don’t get on the phone and try to get people to buy our stuff. We figure out what people want now, and we work on ways to manipulate trends so that what people want changes to what we have. I love my job, and I wouldn’t give it up for anything. I’m extremely extroverted, so it’s a great opportunity for me to get out there and meet new people. It’s my responsibility to curate relationships with others so that the company has a network of allies and consumers. I like to move around the department and learn new things. Right now I’m just supposed to research the history of trends. It’s rather boring, but I am learning a lot. I’m scheduled to move on to the social media team where I was hoping to make a few changes there and see if they stick. As of now, the team just tries to post at least once on every social media platform. First off, that’s not enough, but they’re also not very engaging. They’re looking for ‘likes’, but ‘likes’ are empty. What you really want are reshares. You want more brand exposure. They also ask customers to do dumb things like post selfies in front of our buildings. Forgive me, but no one wants to do that. Unfortunately, I don’t know what’s going to happen with the company, let alone the department or team.  Analion is going through a pretty bad rough patch, and they need someone with experience to come in and save our reputation. That’s okay, it’ll just be one more person I get to meet. Hopefully they don’t think we had anything to do with those tragic deaths.

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